Organic Matcha & Accessories

Vibrant, grounding, and energizing, our matcha collection is designed to elevate your daily ritual. Made from finely milled green tea leaves, organic matcha offers a smooth, sustained energy and a deeply immersive drinking experience.

From premium organic ceremonial matcha to versatile organic matcha powder, each offering is crafted for both traditional preparation and modern rituals like lattes and iced drinks. Whether you are just beginning or refining your practice, this collection invites you to slow down and connect.

Pair your matcha with a matcha bowl and whisk set or explore a complete matcha starter kit to create a ritual that feels both intentional and effortless.

A jar of organic matcha sits next to a glass bowl filled with vibrant green matcha tea. A traditional bamboo whisk and a bamboo scoop with matcha powder are placed nearby. The background features lush green foliage and a textured glass surface.
 
Matcha Tea
Single Origin

Organic Ceremonial Matcha 700

From $27.00
 
A serene setup featuring a bamboo whisk, a green bowl of matcha tea, and a beautifully designed package of Magic Hour Matcha 1111: Highest Grade of Ceremonial Matcha. The background features glass with a leafy, fern-like pattern, creating a calming, nature-inspired ambiance perfect for enjoying organic tea in your own magic hour.
Highest Grade of Matcha

Matcha 1111 : Highest Grade of Ceremonial Matcha

From $44.00
 
A black jar of Flower Powder: Strawberry Matcha, made with organic ceremonial matcha, features a floral and strawberry-themed label against a solid olive green background.
PRE-ORDER SHIPS JUNE 22ND

Flower Powder: Strawberry Matcha

From $22.00
 
A bowl of Culinary Matcha 500 is beside a bamboo whisk on a green surface, with large tropical leaves in the background, creating a fresh and natural atmosphere.

Culinary Matcha 500

From $22.00
 
An Artisanal Magic Hour Matcha Whisk designed for matcha tea preparation stands next to a cylindrical black container adorned with gold celestial designs and the text "MAGIC HOUR" and "TIME for INFINITY." Both items, perfect accompaniments to your organic tea ritual, are set against a dark background.

Artisanal Magic Hour Matcha Whisk

$22.00
 
A jar labeled "Flower Powder: Butterfly Bergamot Matcha" displays blue and green botanical illustrations on a light blue background, emphasizing the elegance of organic ceremonial matcha.
PRE-ORDER SHIPS JUNE 22ND

Flower Powder: Butterfly Bergamot Matcha

From $22.00
 
An arrangement on a beige surface features a green beaded necklace with a green tassel, a black ceramic tea bowl, and the Matte Black Chasen - Matcha Whisk Stand holding the bamboo whisk used in Japanese tea ceremonies. The necklace is arranged in a loose circle around the bowl and whisk stand.

Matte Black Chasen - Matcha Whisk Stand

$12.00
 
A top view of a person arranging four Matcha Bowls in beige, purple, and pink on a golden tray surrounded by scattered flowers and eucalyptus leaves. One bowl contains palo santo sticks with a black ribbon, while another holds a bamboo whisk, creating an elegant and serene scene.

Ceremonial Matcha Bowl

$44.00
 
A Ceremonial Matcha Bamboo Scoop by Magic Hour sits on a dark background with some matcha powder on the scoop's end. The green of the matcha contrasts sharply with the dark setting, emphasizing its vibrant color—perfect for enjoying your Magic Hour moment.

Ceremonial Matcha Bamboo Scoop

$7.00
 
Matcha Ceremony Gift Set-Matcha Ceremony Gift Set with 30g of Matcha-Magic Hour

Matcha Ceremony Gift Set

From $88.00
 
Four colorful Flower Powder: Matcha Bundle canisters with floral labels are displayed side by side on a pink background with illustrated flowers and leaves. Each features a unique matcha flavor, such as Strawberry Matcha and Blueberry Lavender Matcha.
PRE-ORDER SHIPS JUNE 22ND

Flower Powder: Matcha Bundle

From $79.00 $88.00
 
The Magic of Matcha Gift Set-Matcha Gift Set with 60g of Matcha-Magic Hour

The Magic of Matcha Gift Set

From $55.00
 
A jar of Flower Powder: Blueberry Lavender Matcha with a floral label, made from organic ceremonial matcha sourced from Kagoshima, displayed on a light purple background.
PRE-ORDER SHIPS JUNE 22ND

Flower Powder: Blueberry Lavender Matcha

From $22.00
 
A beautifully packaged tea gift set named "Matcha 1111 : Gift Set" from Magic Hour contains a tin of loose leaf tea, a tea strainer, and a jar with a spoon, all nestled in a black box with gold star patterns. The box lid sits next to the set, flaunting the same design and "MAGIC HOUR TEA" text.

Matcha 1111 : Gift Set

From $127.00
 
A jar of Flower Powder: Dragon Fruit Matcha features a vibrant floral label with dragon fruit art on a solid orange background and is made with organic ceremonial matcha.
PRE-ORDER SHIPS JUNE 22ND

Flower Powder: Dragon Fruit Matcha

From $22.00
 
A Rose Gold Matcha Sift rests on a white surface with a detailed, golden mandala pattern in the background, illuminated by warm, soft lighting. Green foliage partially frames the scene, contributing to the serene and elegant ambiance—perfect for a moment with Magic Hour.

Rose Gold Matcha Sift

$17.00
 
A gift box with a black and gold starry design featuring a bottle of organic tea, a matcha whisk, a gold tea strainer, and a box labeled "Ceremonial Matcha Traveler Gift Box" containing loose leaf tea. The box lid with the "Magic Hour" logo is partially removed and placed beside it.

Ceremonial Matcha Traveler Gift Box

From $75.00
 
Organic Ceremonial Matcha 700 Refill Pouch-60g Luxe Refill Pouch (60 servings)-Magic Hour

Organic Ceremonial Matcha 700 Refill Pouch

$37.00
 
Almond Matcha Tea by Magic Hour

Almond Matcha Green Tea for Joy - Traveler Jar

$15.00
 
Green Tea Jar

Emerald - Cherry Blossom Pineapple Cream Green Tea

From $11.00
 
A jar of honey rests on a pink surface with white flowers, a floral teacup and saucer filled with Almond Matcha Green Tea for Joy, a croissant, and a white statue of a woman set against a pink textured background.

Almond Matcha Green Tea for Joy

From $8.00
 
A black canister labeled "Matcha Herbed Salt" displays botanical garlic and green leaf illustrations, with coordinating floral accents—an ideal way to showcase this gourmet spice mix on a light background.

Matcha Herbed Salt

From $13.00
 
Flavors of Japan Gift Set--Magic Hour

Flavors of Japan Gift Set

$111.00
 
A Kinto Double-Walled Teacup filled with light green loose leaf tea is placed on a wooden surface. In the background, there is a white teapot with a silver handle, slightly out of focus. The setting appears calm and inviting, suggesting a moment of relaxation during the magic hour.
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Kinto Double-Walled Teacups

From $17.00

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A flat lay image of a traditional matcha tea set, featuring the Chawan Matcha Bowl from Magic Hour. It includes a bamboo whisk, whisk holder, wooden tray with a star-shaped item, silver tray, matcha tea container, and green packaged box filled with loose leaf organic tea.
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Chawan Matcha Bowl

$22.00

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A person wearing a traditional red and gold kimono and holding a red umbrella walks along a pathway lined with bamboo on both sides. The scene is vibrant and serene, much like the calming experience of enjoying Kansai-Kyoto Ceremonial Matcha by Magic Hour, with lush green bamboo towering above.
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Kansai-Kyoto Ceremonial Matcha

$66.00

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Magic Hour Premium Organic Matcha

Our collection of organic matcha powder is sourced and crafted to deliver a vibrant, smooth, and balanced cup. Whether you’re selecting a daily staple or a more refined organic ceremonial matcha, each product reflects a commitment to quality, freshness, and flavor.

If you’re new to matcha, starting with a matcha starter kit can help simplify the process. These kits typically include everything you need to begin, from matcha to essential tools, making it easy to build a consistent and enjoyable ritual at home.

For a more traditional experience, explore our matcha bowl and whisk set, designed to support proper preparation and enhance both texture and flavor. Using the right tools allows the matcha to fully incorporate, creating the smooth, frothy consistency that defines a well-prepared cup.

Matcha is incredibly versatile and can be enjoyed in a variety of ways, from classic whisked preparations to lattes and iced drinks. If you’re interested in exploring beyond matcha, you may also enjoy our green tea, herbal tea blends, or iced tea collections for additional ways to incorporate tea into your routine.

Grounded in tradition yet adaptable to modern life, this collection of organic matcha offerings is designed to support both daily energy and intentional moments.