Organic Ceremonial Matcha 700 Refill Pouch-60g Luxe Refill Pouch (60 servings)-Magic Hour
Organic Ceremonial Matcha 700 Refill Pouch-60g Luxe Refill Pouch (60 servings)-Magic Hour
Organic Ceremonial Matcha 700 Refill Pouch-60g Luxe Refill Pouch (60 servings)-Magic Hour
Organic Ceremonial Matcha 700 Refill Pouch-60g Luxe Refill Pouch (60 servings)-Magic Hour
Organic Ceremonial Matcha 700 Refill Pouch-60g Luxe Refill Pouch (60 servings)-Magic Hour
Organic Ceremonial Matcha 700 Refill Pouch-60g Luxe Refill Pouch (60 servings)-Magic Hour

Organic Ceremonial Matcha 700 Refill Pouch

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Ceremonial Matcha Tea of Longevity & Infinite Energy

Our organic, ceremonial-grade Magic Hour Matcha comes from a pristine, lush valley in Kagoshima, Japan, far away from toxins and pollutants. 

Organic Ceremonial Matcha Grade 700

  • Increases cognitive function
  • Reduces "bad" cholesterol (LDL) and aids heart health
  • Aids weight release
  • L-Theanine provides calm energy and reduces stress levels
  • Vegetal Grassy Notes
  • Umami
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The tea’s freshness is reflected in the sparkling taste on the tongue and its bright green hue. The creamy Umami flavor spreads delicately all over your palate, flecked with sun-warmed grass overtones.

The tea leaves are carefully harvested and stored in a dark place, only ground to order just before it is sent to our shop for packaging.

The first clinical trial in the world to evaluate the inhibitory of matcha effects on the decline of cognitive function was conducted recently. 

  • Researchers found that daily Matcha intake was associated with improved sleep quality and social cognitive function. 
  • Previous studies suggest that catechin reduces body fat and blood cholesterol levels, and also improves working memory, while theanine improves sleep and relieves stress, and working memory. 
  • It has also been reported that the short-term intake of matcha can increase attentiveness and decision-making accuracy.

Chanoyus, also known as Japanese tea ceremonies, have been incorporating matcha since the end of the 12th century in their mindfulness rituals as their vehicle for embodying four sacred principles, wa, kei, sei and jaku. These matcha tea ceremonies are deeply steeped in these principles, as they remind one of the most revered values a human being can hold: harmony (wa), respect (kei), purity (sei), and tranquility (jaku). 

Key Matcha Benefits

A Ceremonial Matcha Freedom Box with green matcha powder on its bristles lies next to a rustic brown ceramic bowl. The surface is speckled with organic tea powder from Magic Hour, creating a vibrant contrast against the dark background.
L-Theanine

L-theanine changes the effects of caffeine in the body, and helps to avoid the crash associated with it and may help protect the liver and aid in weight loss.

A close-up of a bright green powdered substance spread across a dark surface, with a more concentrated pile in the center. The powder appears finely milled and has an uneven texture.
Heart Health

Green Tea reduces LDL "bad" cholesterol, aiding heart health. By one estimate, the catechins in matcha are up to 137x greater than other types of green teas.

A cup filled with vibrant green matcha tea is placed on a dark surface. Green matcha powder is scattered around the cup, creating a striking contrast against the dark background. The overhead lighting emphasizes the rich color and texture of the matcha powder.
Cognitive Function

Research shows that matcha causes improved attention, memory, and cognitive functions. Contains L-theanine, which has been shown to increase the alpha wave activity in the brain, which in turn can decrease stress levels.

How to Make the Perfect Cup of Matcha

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Customer Reviews

FAQ

Our teas are cultivated, harvested, and blended from soil to cup with the Magic Hour Rule of Love. The base of our teas is grown in the tea estate where I was married :)! The exquisite buds are grown and harvested by our friends in a garden that touches the sky at the top of the mountains in the high-country of Sri Lanka. The pristine Idulgashinna Bio Tea Garden’s perched above a wildlife preserve. It was the first tea garden to become certified Biodynamic and organic in the world, it’s home to our family of farmers and growers whose respect towards nature and one another has become the gold standard of tea estates all over the world. We also source from small organic family gardens in Taiwan, Rwanda, India, Yunnan, Kyoto and Kagoshima, Japan.

Our formulator, Zhena, is an aromatherapist and was one of the founders of the Organic and Fair Trade movement over 25 years ago. She was crucial in getting rules for organics passed and has had a long-time passion for organics, Biodynamics and pure products. Her blending style is bold and she uses Organic-Compliant extracts of fruits, essential oils, and spices that fall under the “Natural Flavors” broad stroke ingredient description by the FDA. We only use extracts and flavors extracted with non-toxic methods and are 100% natural coming from the fruit or spice or flower that is distilled without chemicals.

Other companies may use “Natural Flavors” that are in a Propylene Glycol base—Zhena fought the label standards on this chemical 15 years ago and is dedicated to NEVER using flavorings with this or any other chemicals. Our flavors are entirely extracted naturally using alcohol or steam distillation. In the blending process, if the extract has alcohol, the alcohol dissipates. If you’ve ever used Vanilla Extract for cooking—you’ve used what Zhena uses in larger volumes.

When we writes, “Natural Flavors” it’s not because we wants to but that’s what the FDA requires. It’s not a great description and we assure you our standards are of the highest using only natural extracts and essential oils.

Please feel free to enjoy most of our teas without worry regarding being vegan compliant.
As of May of 2021, the only tea we have that is not vegan is Quintessence, which contains honey crystals.

You could steep our teas many times. A new flavor nuance will arise each time. If you’re planning to steep more than twice, you might want to add an additional teaspoon or two according to taste and the strength desired.

It's a common misconception that tea ceremony has to take up a lot of time from your schedule. I want to encourage you to take time for yourself, daily, in a simple tea ceremony. Simply naming 3 gratitudes as your water boils will uplift and shift your day!

However, the process only has to take as little as 10 minutes! For example, for most of our teas we suggest steeping 1 heaping teaspoon in water that is between 160--212 degrees (depending on the tea type--check the label!). As you steep your tea for the recommended minutes, take 3 heart-breaths, expanding the emerald green energy of your heart chakra. As you expand that blessed energy, you will activate your true intelligence which is found in the heart.

Then as you steep your loose-leaf magical tea, center into your senses. As yourself the Magic Hour sensory questions:

  • What do I hear?
  • What do I see?
  • What do I feel?
  • What do I smell?
  • What do I taste?

Then sip your tea with newfound presence.

Presence is where heaven is found. We want you to find your heaven on a daily basis!
For more steeping instructions, watch my video found here.