Our Natural Flavors are Organic Compliant, alcohol extracted or distilled, and plant-based. We never use "Natural Flavors" with Propylene Glycole as a base. We are pioneers in pure flavor extracts in tea.

Our formulator, Zhena, is an aromatherapist and was one of the founders of the Organic and Fair Trade movement over 20 years ago. She was crucial in getting rules for organics passed and has had a long-time passion for organics, Biodynamics and pure products. Her blending style is bold and she uses Organic-Compliant extracts of fruits, essential oils, and spices that fall under the “Natural Flavors” broad stroke ingredient description by the FDA. We only use extracts and flavors extracted with non-toxic methods and are 100% natural coming from the fruit or spice or flower that is distilled without chemicals.

Other companies may use “Natural Flavors” in a Propylene Glycol base—Zhena fought the label standards on this chemical 20 years ago and is dedicated to NEVER using flavorings with this or any other chemicals. Our flavors are entirely extracted naturally using alcohol or steam distillation. In the blending process, if the extract has alcohol, the alcohol dissipates. If you’ve ever used Vanilla Extract for cooking—you’ve used what Zhena uses in larger volumes.

When we write, “Natural Flavors” it’s not because we want to but that’s what the FDA requires. It’s not a great description and we assure you our standards are of the highest using only natural extracts and essential oils.