ABOUT US
Connecting the World Through Tea Ceremony
Ceremonial Teas Made with Love
100%
Female Founded and Operated
100%
Employee Empowered
100%
Sourced with Integrity
100%
Vertical: No middle people, no margin wasted, all goes into quality.
How we came to be
Magic Hour Origin Story
The “Magic Hour” is a time at sunrise and sunset when there is a beautiful glow that illuminates the atmosphere and sky around us. One evening I watched the full moon rising over Ojai on one side of the Valley as the sun was setting on the other and felt the magic of our spinning planet—I realized we could mark these moments in each of our days with a simple tea ceremony.
In the morning tea ceremony we could set an intention for the day and share tea with our loved ones before we all rush off to work and school, and in the evening we can create a ritual of easing into night in the same way-through tea. I loved how the name “Magic Hour” set a tone for a special time we could set aside to feel the miracle-the magic- of our lives on this planet as it spins through the cosmos and become more mindful of the precious days we have here on Earth.
WHO WE ARE
Tea, Transformation & Ceremony
I'm Zhena Muzyka — Founder, CEO & Master Tea Blender of Magic Hour.
We intend to create sacred ceremonies of connection for you through Magic Hour—so that you may create the space to connect to your heart, your soul, your lover, family, friends, and to our oneness. We are made of stardust, we are made of magic.
Original teachings, based on decades of study, mystical study, and wisdom.
Masterclass meets tea ceremony in a box — every ritual is a small, self-guided transformation for mind, body and soul, grounded in tea.
Long ago, I sat at the feet of Gay & Katie Hendricks and learned the sacred art of conscious loving — the practice of presence, devotion, and ceremony that turns an ordinary moment into sacred union. That teaching still lives in every cup poured here.
OUR OJAI FACTORY
We Do It All, Here
Jars, pouches, labels — 100% vertical. We blend it, we pack it, we ship it, we warehouse it. We own our factory. No middle people, no margin wasted, all goes into quality. All quality, without compromise.
OUR OJAI TEA SALON
Sip & Shop With Us in Ojai
Magic Hour is nestled in the stunning Ojai Valley, where the electric pink glow of sunrise and sunset creates the breathtaking Magic Hour. As the light bathes the landscape, it serves as a reminder that through nature, everything is possible.
217 East Matilija Street, Ojai, CA 93023
Monday–Saturday 10–6 · Sunday 9–4
Process, People, & History
Our History
Before Magic Hour, there was Zhena’s Gypsy Tea — the company I built from $6 into a $12 million fair-trade pioneer, started the moment I needed a way to pay for my son’s surgery with no health insurance to fall back on. That company taught me everything I know about sourcing with integrity and fighting for the women who pluck the leaves. Then I lost it. My own board pushed me out of the company I’d built. So I did the only thing that made sense to me: I held a funeral. A real one — a procession, black clothes, a eulogy read aloud among the people who loved me. I buried what was gone so something new could be born. The next day, the idea for Magic Hour arrived.
I blend with my muses (what I call our customers) in mind, making sure that each certified organic ingredient is the purest of pure for their health and well-being. I have found the combinations of flower, tea, herb, spice, adaptogen and essential oil to be endless and thrilling. I actually dream most of the recipes, I wake up and jot them into my dream journal. I also find something that inspires me like a recipe, cocktail or healing ingredient and use that to lead the way to the blend. I then infuse the blends with Reiki and a prayer to nourish the souls of our tea drinkers.
We source from small organic and Biodynamic farmers in Sri Lanka, India, Africa, China and Japan. The Sri Lankan farm that grows the base of most of our blends is where I was married, our tea workers threw our wedding in their small Lakshmi Temple in the tea garden. I have a direct relationship to most of our farmers and find the greatest joy in buying their most precious small batch artisan teas.
In the high-country of Sri Lanka in the pristine Idulgashinna Bio Tea Garden perched above a wildlife preserve is where you’ll find me this spring, working with our growers on some new style leaves and teas to use to naturally dye our new kimono line. It was the first tea garden to become certified Biodynamic and organic in the world, and is home to our family of farmers and growers whose respect towards nature and one another has become the gold standard of tea estates all over the world. We also source from small organic family gardens in Taiwan, Rwanda, India, Yunnan, Kyoto and Kagoshima, Japan.
Through Fair Trade and other Socially Thoughtful projects, Magic Hour is the conduit of your contribution to the lives of mothers- in the form of fair exchanges in money, respect and social support with healthcare, maternity leave, housing and education.
Tea is an expression of creativity, healing and joy. I blend with you in mind, making sure that each certified organic ingredient is the purest of pure for your health and well-being. Your well-being equals a better world for everyone you touch, your choice in supporting a woman-owned and operated company allows a mother like me to have a vehicle to make social change in the far reaches of the planet. I have created a product that allows you, the tea drinker to become an advocate through the simple, refreshing act of sipping a cup of tea.
Magic Hour Values
Holistic Health & Wellness
Each tea blend is carefully crafted not just for flavor, but also for its healing and transformative properties.
I've designed and carefully formulated each of our blends to support various aspects of your wellness journey, from physical health to mental clarity and spiritual well-being.
Every ingredient earns its place — adaptogens, herbs, and botanicals chosen for what they offer your body and mind, not just your palate — and each blend is infused with Reiki and a prayer, so what you're sipping supports you as much in spirit as in body.
Organic & Regenerative Farming
Each of our products and blends prioritize the health of the planet by employing organic and regenerative farming practices.
This not only ensures the purity and potency of the tea but also contributes to the sustainability of the farming practices and for those who are plucking and processing the raw botanicals into precious teas and herbal infusions.
Astrological Alignment
Each of our teas incorporate a unique approach to aligning with the cosmos through astrological timing as practiced by Biodynamic farmers worldwide.
We work with Regenerative and Biodynamic farms that align the planting and harvesting of organic teas and botanicals with astrological schedules, ensuring the teas are in harmony with planetary motions and cycles.
Each cup is a microcosm of the macrocosm, from the micronutrients in the soil to the influence of the Moon and Venus on plant based soil amendments, we ensure you too will experience the magic of our constellations influence on each tea through a careful sourcing process.
Ethical Direct Trade
By engaging in direct trade, we ensure that farmers receive a fair price for their teas and botanicals. We honor theircraft and care of the soil by paying them exactly what they need and we do not negotiate down pricing from that which it takes to sustain the soil and their families and communities.
This direct relationship helps support not only sustainable soil but sustainable growing communities where schools, health care, child care, mental health services and benefits reach the workers from the tea pluckers to the leaf processors.
Each person is part of a chain of connection that is sacred to us and we hope to bring you the love and care of their craft so that you can feel you are sipping more than a cup of tea but an expression of care for each person along the way to getting that cup to you!
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