Our organic, ceremonial grade Magic Hour Matcha is sourced from a pristine, lush valley in Kagoshima, Japan, far away from pollutants and toxins. The tea leaves are carefully harvested and stored in a dark place, only ground to order just before it is sent to our shop for packaging.
The freshness of the tea is both reflected in its bright green hue and sparkling taste on the tongue. Its creamy Umami flavor spreads over your palate delicately, flecked with overtones of sun-warmed grass.
Organic Ceremonial Matcha Green Tea
The Science of Matcha
Compared to other green teas, Ceremonial Matcha contains the highest levels of L-Theanine, an amino acid that increases alpha wave activity in the brain, reduces anxiety, and increases focus. Perfect for calming the mind & body, boosting energy and quelling sugar cravings. To learn more about the science of Matcha, watch a special video Zhena created to teach you all about its health benefits.
Global Tea Ritual:
Chanyous, also known as Japanese tea ceremonies, have been using matcha since the end of the 12th century in their mindfulness rituals as their vehicle for embodying four sacred principles, wa, kei, sei and jaku. These matcha tea ceremonies are deeply steeped in these principles, as they remind one of the most revered values a human being can hold: harmony (wa), respect (kei), purity (sei), and tranquility (jaku)
These ceremonies begin with purification rites. These are followed by a silent bow from the host to honor the guests, then the graceful whisking of powdered matcha and hot water in individual cups creates a luscious foam. Each guest slowly takes a sip, one by one. And as it began, the ceremony ends in an honorary bow.