the magic of matcha!

Natures Emerald Elixir

The ceremony

Chanyous

Chanyous, also known as Japanese tea ceremonies, have been using matcha since the end of the 12th century in their mindfulness rituals as their vehicle for embodying four sacred principles, wa, kei, sei and jaku.

These matcha tea ceremonies are deeply steeped in these principles, as they remind one of the most revered values a human being can hold: harmony (wa), respect (kei), purity (sei), and tranquility (jaku) These ceremonies begin with purification rites. These are followed by a silent bow from the host to honor the guests, then the graceful whisking of powdered matcha and hot water in individual cups creates a luscious foam. Each guest slowly takes a sip, one by one. And as it began, the ceremony ends in an honorary bow.

the ceremony

Chanyous

Chanyous, also known as Japanese tea ceremonies, have been using matcha since the end of the 12th century in their mindfulness rituals as their vehicle for embodying four sacred principles, wa, kei, sei and jaku.

These matcha tea ceremonies are deeply steeped in these principles, as they remind one of the most revered values a human being can hold: harmony (wa), respect (kei), purity (sei), and tranquility (jaku) These ceremonies begin with purification rites. These are followed by a silent bow from the host to honor the guests, then the graceful whisking of powdered matcha and hot water in individual cups creates a luscious foam. Each guest slowly takes a sip, one by one. And as it began, the ceremony ends in an honorary bow.

the ceremony

Chanyous

Chanyous, also known as Japanese tea ceremonies, have been using matcha since the end of the 12th century in their mindfulness rituals as their vehicle for embodying four sacred principles, wa, kei, sei and jaku.

These matcha tea ceremonies are deeply steeped in these principles, as they remind one of the most revered values a human being can hold: harmony (wa), respect (kei), purity (sei), and tranquility (jaku) These ceremonies begin with purification rites. These are followed by a silent bow from the host to honor the guests, then the graceful whisking of powdered matcha and hot water in individual cups creates a luscious foam. Each guest slowly takes a sip, one by one. And as it began, the ceremony ends in an honorary bow.

Our pure and pristine matcha tea selections support your brain health and cognitive function, provide sustained, long-lasting energy and give your metabolism a warming boost. These potent protectors nourish your body and being, while giving you a delicious experience of ecstasy on the palate.

Organic Ceremonial Matcha

Our organic, ceremonial grade Magic Hour Matcha is sourced from a pristine, lush valley in Kagoshima, Japan, far away from pollutants and toxins. The tea leaves are carefully harvested and stored in a dark place, only ground to order just before it is sent to our shop for packaging.

The freshness of the tea is both reflected in its bright green hue and sparkling taste on the tongue. Its creamy Umami flavor spreads over your palate delicately, flecked with overtones of sun-warmed grass.

Organic Ceremonial Matcha

Our organic, ceremonial grade Magic Hour Matcha is sourced from a pristine, lush valley in Kagoshima, Japan, far away from pollutants and toxins. The tea leaves are carefully harvested and stored in a dark place, only ground to order just before it is sent to our shop for packaging.

The freshness of the tea is both reflected in its bright green hue and sparkling taste on the tongue. Its creamy Umami flavor spreads over your palate delicately, flecked with overtones of sun-warmed grass.

Matcha Kansai-Kyoto

This exceptional matcha is a proprietary blend sourced from the traditional heartland of matcha production: the Kansai region, which encompasses Kyoto prefecture as well as Shiga and Nara. Like a finely blended wine which achieves perfect balance, Magic Hour's new Ceremonial Matcha Kansai will deepen your appreciation for the masterful blending techniques of multiple tea masters focused on perfecting a single tea experience.

Matcha Kansai-Kyoto

This exceptional matcha is a proprietary blend sourced from the traditional heartland of matcha production: the Kansai region, which encompasses Kyoto prefecture as well as Shiga and Nara. Like a finely blended wine which achieves perfect balance, Magic Hour's new Ceremonial Matcha Kansai will deepen your appreciation for the masterful blending techniques of multiple tea masters focused on perfecting a single tea experience.

Matcha Kansai-Kyoto

This exceptional matcha is a proprietary blend sourced from the traditional heartland of matcha production: the Kansai region, which encompasses Kyoto prefecture as well as Shiga and Nara. Like a finely blended wine which achieves perfect balance, Magic Hour's new Ceremonial Matcha Kansai will deepen your appreciation for the masterful blending techniques of multiple tea masters focused on perfecting a single tea experience.

Matcha 1111

While most Matcha is grade 200-300, our latest curation is grade 1100, the highest of the Matcha grades. What this imparts on the palate is a pure, sweet and alkaline green flavor with no astringency and the highest amount of L-Theanine, the neuro-protective, bliss-indscing amino acid that creates feelings of a limitless mind and euphoria.

Only the best shade-grown green tea leaves based on size, color, shape, and translucency are picked. It is an intense and precise labor practice that ensures the highest quality of matcha you can buy. Our 10th generation tea master then grades the leaves and chooses only the finest to produce this Matcha.

Matcha 1111

While most Matcha is grade 200-300, our latest curation is grade 1100, the highest of the Matcha grades. What this imparts on the palate is a pure, sweet and alkaline green flavor with no astringency and the highest amount of L-Theanine, the neuro-protective, bliss-indscing amino acid that creates feelings of a limitless mind and euphoria.

Only the best shade-grown green tea leaves based on size, color, shape, and translucency are picked. It is an intense and precise labor practice that ensures the highest quality of matcha you can buy. Our 10th generation tea master then grades the leaves and chooses only the finest to produce this Matcha.

Zhena Explains The Three Grades of Matcha

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